tracking and analytics

How to Implement Email Tracking?

Implementing email tracking involves using specific tools and techniques:
Email Marketing Platforms: Most platforms, like Mailchimp, Constant Contact, and Sendinblue, offer built-in tracking and analytics features.
UTM Parameters: Add UTM parameters to your email links to track the performance of specific campaigns in Google Analytics or other web analytics tools.
Open Tracking: Embed a tiny, invisible image (tracking pixel) in your emails to track when they are opened.
Link Tracking: Use unique URLs or tracking codes to monitor which links are clicked and how often.

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