How Does Deliverability Affect Reach and Engagement?
Deliverability significantly impacts both reach and engagement. If your emails are not reaching inboxes, your reach is inherently limited. Factors affecting deliverability include sender reputation, spam filters, and email authentication protocols like SPF and DKIM. Ensuring a strong deliverability rate requires maintaining a clean email list, sending relevant content, and adhering to best practices for email marketing to avoid being marked as spam.