There are several reasons why a business might choose an on-premises solution for their email marketing needs:
Data Security: Hosting your own servers ensures that your customer data is stored in-house, reducing the risk of data breaches and unauthorized access. Customization: On-premises solutions offer greater flexibility for customizing the software to meet specific business needs. Compliance: For businesses in regulated industries, on-premises solutions can help meet stringent compliance requirements by providing complete control over data storage and handling.