Typically, e-commerce integration involves connecting your e-commerce platform (like Shopify or Magento) with your email marketing software (like Mailchimp or Klaviyo) using APIs or built-in connectors. This connection allows for:
Data Syncing: Customer data, including email addresses, purchase history, and browsing behavior, is synced between platforms. Segmentation: Customers can be segmented based on their behavior and purchase patterns, enabling targeted campaigns. Triggered Emails: Automated emails can be triggered by specific actions, such as making a purchase or abandoning a cart.