To make the most out of your preheader text, consider the following best practices:
Keep it Concise: Aim for around 40-50 characters as mobile devices might truncate longer texts. Complement the Subject Line: Use the preheader text to provide additional context or a teaser to what the email contains. li> Use Actionable Language: Encourage action by using verbs and compelling language. Test Variations: A/B test different preheader texts to see which ones resonate better with your audience. Personalization: Use personalization tokens to make the preheader text feel more tailored and relevant to the recipient.