To measure the success of their email campaigns, Example Company tracks several key performance indicators (KPIs), such as:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase. Unsubscribe Rate: The percentage of recipients who opt out of the email list after receiving an email.