Example Company employs several email marketing strategies to achieve their goals. These include:
Segmentation: They segment their email list based on customer behavior, purchase history, and demographics. This ensures that each email is relevant to the recipient. Personalization: Emails include personalized content such as the recipient's name and product recommendations based on past purchases. Automation: Automated emails are sent for cart abandonment, welcome series, and post-purchase follow-ups. A/B Testing: Different versions of emails are tested to see which one performs better, allowing for data-driven decisions.