When hardware failure occurs, several critical aspects of email marketing can be affected:
Email Deliverability: If the email server is down, emails may not be delivered to recipients, leading to missed opportunities and decreased engagement. Data Loss: Hardware failure can lead to the loss of valuable customer data, including email lists and segmentation information. Campaign Management: Inability to access email marketing software can delay or cancel scheduled campaigns. Analytics and Reporting: Without functioning hardware, tracking and analyzing the performance of email campaigns becomes impossible.