Junk mail negatively impacts email marketing in several ways:
Deliverability: ISPs (Internet Service Providers) and email clients use sophisticated filters to detect and block spam. If your emails are flagged as junk mail, your deliverability rate will suffer. Reputation: Sending junk mail can harm your sender reputation, making it difficult for your future emails to reach inboxes. Engagement: Recipients are less likely to open and engage with your emails if they perceive them as spam, reducing the effectiveness of your campaigns. Legal Consequences: Sending unsolicited emails can result in legal repercussions under regulations like the CAN-SPAM Act in the United States or the GDPR in the European Union.