1. Segment Your Audience: Use your email marketing platform to segment your audience based on behavior, preferences, and demographics. This allows for more targeted SMS campaigns. 2. Consistent Messaging: Ensure that your SMS and email campaigns are aligned in terms of messaging, branding, and timing. 3. Automated Workflows: Use automated workflows to trigger SMS messages based on email interactions. For example, send an SMS reminder if a customer hasn't opened a critical email. 4. Cross-Promote Channels: Encourage your email subscribers to opt-in for SMS updates and vice versa. Offer incentives like exclusive discounts for cross-channel opt-ins.