MAAWG publishes best practices and guidelines that email marketers can follow to ensure their campaigns are compliant with industry standards. These guidelines cover a range of topics, including:
Sender Authentication: Ensuring that email senders are who they claim to be. List Management: Properly handling email lists to avoid sending unsolicited emails. Content Standards: Creating content that is both engaging and compliant with regulations. Security Measures: Implementing measures to protect email campaigns from being hijacked or compromised.