What are Some MAAWG Best Practices for Email Marketing?
MAAWG provides a comprehensive set of best practices for email marketers, including:
Permission-based Marketing: Always obtain explicit consent from recipients before sending them emails. Transparent Unsubscribe Options: Make it easy for recipients to opt-out of future communications. Regular List Cleaning: Periodically remove inactive or unengaged subscribers to maintain a healthy email list. Monitoring and Reporting: Continuously monitor email metrics and report any suspicious activity or abuse.