Ensuring high email deliverability is critical for the success of any email marketing campaign. Oracle employs several strategies to maintain high deliverability rates:
Reputation Management: Monitors sender reputation and ensures compliance with industry standards. Authentication: Uses DKIM, SPF, and DMARC to authenticate emails and prevent spoofing. List Hygiene: Regularly cleans email lists to remove invalid or inactive addresses. Content Optimization: Provides tools and best practices for creating emails that avoid spam filters.