What Are the Implications of Tracking Discrepancies?
Tracking discrepancies can have several implications:
Inaccurate Performance Metrics: Discrepancies can lead to incorrect assessments of campaign performance, making it difficult to optimize future campaigns. Misleading Insights: Inconsistent data can provide misleading insights, affecting strategic decisions. Client Trust: If you're managing email campaigns for clients, discrepancies can undermine their trust in your reporting.