How Does Personalization Affect Reader Engagement?
Personalization is a powerful psychological tool in email marketing. When emails are tailored to the recipient's preferences, behavior, or past interactions, it creates a sense of importance and relevance. This can lead to higher open rates and click-through rates. Research shows that personalized subject lines are 26% more likely to be opened. Furthermore, personalized content can foster a deeper connection with the brand, enhancing loyalty and trust.