What Causes Inaccurate Analytics in Email Marketing?
In the realm of email marketing, analytics are crucial for measuring the success of campaigns. However, several factors can lead to inaccurate analytics. These include email deliverability issues, improper tracking codes, and discrepancies in time zones. For instance, if emails land in the spam folder or are blocked by firewalls, open and click rates will be misrepresented. Additionally, incorrect implementation of tracking pixels can result in incomplete data.