Using a hybrid IP can be advantageous for several reasons:
1. Cost Efficiency: Dedicated IPs can be costly, especially for smaller businesses with lower email volumes. A hybrid IP allows businesses to share the cost burden while still enjoying some benefits of dedicated IPs. 2. Improved Deliverability: By combining the attributes of shared and dedicated IPs, marketers can achieve better deliverability rates. 3. Flexibility: A hybrid IP provides greater flexibility, allowing businesses to scale their email marketing efforts without worrying about sudden spikes in volume affecting their sender reputation.