Predictive analytics involves using statistical techniques and machine learning algorithms to forecast future outcomes based on historical data. In email marketing, it can be used to:
Predict Customer Behavior: Anticipate which customers are likely to open emails, click links, or make purchases. Optimize Send Times: Determine the best times to send emails for maximum engagement. Personalize Content: Customize email content based on predicted interests and behaviors.
By leveraging predictive analytics, marketers can create more effective, targeted campaigns that drive better results.