Real-time email marketing leverages data analytics and automation tools to track customer behaviors and trigger emails based on predefined criteria. Hereâs a simplified breakdown:
1. Data Collection: Gather data from various touchpoints like website interactions, social media activities, and transaction history. 2. Segmentation: Use this data to segment your audience into different groups based on behavior, preferences, and demographics. 3. Automation: Set up automated email workflows that trigger emails based on specific actions (e.g., abandoned cart, browsing behavior, or a milestone event like a birthday). 4. Personalization: Customize the email content to match the recipient's interests and actions.