Reputational damage can occur through several avenues, including:
1. Sending Spam: If recipients perceive your emails as spam, they are more likely to mark them as such. This can lead to your emails being filtered out by spam filters, reducing your overall deliverability. 2. Poor Content Quality: Low-quality, irrelevant, or misleading content can frustrate recipients and lead to unsubscribes or negative feedback. 3. Inconsistent Branding: Lack of consistent branding can confuse recipients and diminish trust. 4. Data Breaches: Compromising customer data can lead to a loss of trust and legal repercussions.