What Metrics Should I Track for Email Marketing Success?
Tracking the right metrics is crucial for evaluating the success of your email marketing campaigns. Key metrics include:
1. Open Rate: The percentage of recipients who open your email. 2. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. 3. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. 4. Bounce Rate: The percentage of emails that could not be delivered. 5. Unsubscribe Rate: The percentage of recipients who opt out of your email list.