Rich media like images, videos, and GIFs can make your emails more visually appealing and engaging. Here’s why:
[Images](href): High-quality images can capture attention and make your email more attractive. [Videos](href): Videos can increase engagement by providing a dynamic way to convey your message. A [study](href) found that including a video in an email can increase click rates by up to 300%. [GIFs](href): GIFs can add a fun and dynamic element to your emails, making them more engaging without being too overwhelming.