How does weak content strategy contribute to inefficiencies?
A weak content strategy can result in emails that are unengaging or irrelevant to your audience. This could be due to poor copywriting, lack of compelling visuals, or failure to provide value. When your content does not resonate with your audience, it can lead to low engagement and high unsubscribe rates. Developing a strong content strategy that aligns with your audience's interests and needs is crucial for successful email marketing.