How does inadequate segmentation hinder email marketing?
Segmentation is the process of dividing your email list into smaller, more defined categories based on various criteria such as demographics, purchase history, or engagement levels. Inadequate segmentation means that your emails are not tailored to the specific interests or needs of different segments of your audience. This can lead to lower engagement rates and higher unsubscribe rates. Effective segmentation allows for more personalized and relevant content, which can significantly improve email performance.