Email deliverability is crucial for the success of any email marketing campaign. Zoho employs several strategies to ensure high deliverability rates:
SPF and DKIM: Zoho supports SPF and DKIM authentication to verify your sender identity and improve deliverability. List Management: Clean and manage your email lists to remove invalid or inactive email addresses. Compliance: Zoho ensures that your campaigns comply with regulations like GDPR and CAN-SPAM to avoid penalties and improve deliverability. Feedback Loops: Monitor feedback loops to identify and address any issues that may affect your deliverability.