How effective is email marketing compared to other digital channels?
The study reveals that email marketing continues to offer a high return on investment (ROI) compared to other digital channels. The average ROI for email marketing stands at approximately 42:1, meaning for every dollar spent, brands can expect to earn $42. This makes email marketing one of the most cost-effective strategies. The study attributes this high ROI to the targeted nature of email campaigns, which allows for more precise audience segmentation and personalized messaging.