What are the common challenges faced in Email Marketing?
Despite its benefits, email marketing is not without challenges. According to the XYZ study, one of the primary challenges is deliverability. Ensuring that emails reach the recipient's inbox rather than the spam folder is crucial. Another challenge is list management, which involves keeping the email list up-to-date and segmented correctly. Additionally, crafting compelling content that resonates with the audience and encourages them to take action remains a significant hurdle for many marketers.