Segmentation is highly effective in improving the performance of email campaigns. By dividing your email list into smaller, more targeted groups based on criteria such as demographics, purchase history, or engagement levels, you can send more relevant content to each segment.
Segmented email campaigns have been shown to result in higher open rates, click-through rates, and conversions compared to non-segmented campaigns. Tools like CRM systems and email marketing platforms offer advanced segmentation options to help marketers target their audience more precisely.