What is the impact of email deliverability on Email Marketing success?
Email deliverability is a critical factor in the success of email marketing campaigns. It refers to the ability of an email to reach the recipient’s inbox without being marked as spam. Factors affecting deliverability include the sender's reputation, the quality of the email list, and the content of the email.
To improve deliverability, marketers should focus on maintaining a clean email list by regularly removing inactive subscribers, using double opt-in methods, and avoiding spammy language. Monitoring key metrics such as bounce rates and spam complaints can also help identify and resolve deliverability issues.