optimize checkout process

How Frequently Should You Send Follow-Up Emails?

The frequency of follow-up emails can make or break your email marketing campaign. A general rule of thumb is:
- First Reminder: Sent within 24 hours of cart abandonment.
- Second Reminder: Sent 48 hours after the first email.
- Final Reminder: Sent a week after the second email, possibly with an added incentive.

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