How Has the Use of Colors Evolved in Email Marketing?
The use of color in email marketing has evolved significantly over the years. In the early days, emails were primarily text-based, with limited color usage. With advancements in email clients and design capabilities, marketers began to experiment with a broader color palette to make emails more engaging. Today, the use of color is highly sophisticated, with marketers leveraging color psychology and data-driven insights to optimize their email designs.