Understanding Business Goals: The first step is to understand the
objectives of the email marketing campaign, such as lead generation, customer retention, or brand awareness.
Analyzing Current Capabilities: Assess the current email marketing infrastructure, including the existing
email list, marketing automation tools, and analytics capabilities.
Identifying Required Features: Determine the specific features and services required, such as
list segmentation, A/B testing, or advanced reporting.
Estimating Resource Needs: Calculate the resources needed, including the number of emails to be sent, frequency, and any additional services like
content creation or design.
Developing a Custom Quote: Based on the information gathered, a custom quote is developed that outlines the cost for the tailored services.