There are several benefits to adopting a custom pricing model in email marketing:
Cost Efficiency: By paying only for what is needed, businesses can maximize their budget and improve their ROI. Flexibility: Custom pricing allows for adjustments based on evolving business needs, making it easier to scale email marketing efforts. Personalization: Tailored pricing can include personalized services that address the specific challenges and goals of a business. Enhanced Performance: With a focus on the necessary features and services, email marketing campaigns are more likely to perform better and achieve desired outcomes. Transparency: Custom pricing provides a clear understanding of what is included in the cost, reducing the likelihood of unexpected charges.