The calculation of a Customer Engagement Score varies depending on the specific metrics and weights assigned to them. Generally, it includes:
Open Rate: The percentage of subscribers who open your email. Click-Through Rate (CTR): The percentage of subscribers who click on links within your email. Conversion Rate: The percentage of subscribers who complete a desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: The percentage of subscribers who opt-out of your email list.
These metrics are often combined using a weighted formula to produce a single engagement score.