How Can You Improve Your Customer Engagement Score?
Improving your CES involves several strategies:
Segment Your Audience: Use segmentation to tailor your emails to specific groups within your audience. Personalize Content: Personalize your emails with the recipient’s name and relevant content. Optimize Send Times: Analyze when your audience is most likely to open emails and send your campaigns accordingly. A/B Testing: Conduct A/B tests to determine what works best for your audience. Engaging Subject Lines: Craft compelling subject lines that encourage opens and clicks.