Engagement scores can be calculated in various ways, but they generally consider several key metrics:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt-out from your email list.
These metrics are often weighted differently depending on the specific goals of the campaign.