Improving engagement scores involves several strategies:
Personalization: Tailor your emails to match the interests and preferences of your recipients. Segmentation: Divide your email list into smaller segments based on demographics, behavior, or past interactions. Quality Content: Ensure that your emails provide value, whether through informative content, exclusive offers, or engaging visuals. Optimize Send Times: Send your emails at times when they are most likely to be opened and read. A/B Testing: Test different subject lines, email designs, and call-to-actions to see what resonates best with your audience.