How is Transactional Data Used in Email Campaigns?
Transactional data can be utilized in several ways to enhance email marketing campaigns:
Personalization: Use data to tailor emails to individual preferences and behaviors. Triggered Emails: Send automated emails based on specific actions, such as purchase confirmations, shipping notifications, and abandoned cart reminders. Segmentation: Create targeted segments based on purchase history, frequency, and value. Product Recommendations: Suggest related or complementary products based on past purchases.