A typical abandoned cart drip campaign consists of 3-4 emails sent over a period of days. Here is a suggested timeline:
Email 1: Sent within 1-2 hours of cart abandonment, serving as a gentle reminder. Email 2: Sent 24 hours later, offering additional information or an incentive. Email 3: Sent 48 hours after the second email, providing a stronger incentive or highlighting the urgency of the offer. Email 4: Optional, sent a week later as a last-chance reminder.