How Often Should I Review My Email Marketing Strategy?
Regular reviews of your email marketing strategy are crucial for success:
- Monthly: Conduct a monthly review of your metrics. Look at open rates, click-through rates, conversion rates, and unsubscribe rates to identify trends. - Quarterly: Every quarter, evaluate the overall performance of your campaigns. Assess whatâs working and what needs improvement. - Annually: Perform a comprehensive annual review. This should include an in-depth analysis of your entire email marketing strategy, including content, design, segmentation, and personalization efforts.