Should I Be Concerned About a High Unsubscribe Rate?
While a high unsubscribe rate is typically a cause for concern, itâs not always a negative indicator:
- List Quality: Unsubscribes can sometimes help improve the overall quality of your email list. Those who opt out were likely not genuinely interested in your content. - Engagement: A leaner list of engaged subscribers can be more valuable than a larger list with low engagement rates. - Feedback: Use unsubscribes as feedback to refine your email marketing strategy. Understanding why people leave can help you improve and retain your core audience.