small to medium sized businesses

How Often Should SMBs Send Emails?

The frequency of your emails depends on your audience and the type of content you are sending. Here are some general guidelines:
1. Weekly Newsletters: A weekly newsletter can help keep your audience engaged and informed about your latest updates, products, and offers.
2. Monthly Updates: If you have less frequent updates, a monthly email can be sufficient to stay in touch without overwhelming your subscribers.
3. Event or Promotion-Based Emails: Send additional emails when you have special events, promotions, or important announcements. Just ensure that these are spaced out to avoid email fatigue.

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