What Metrics Should SMBs Track in Email Marketing?
Tracking the right metrics is essential to measure the success of your email campaigns. Key metrics include: 1. Open Rate: The percentage of recipients who open your email. This indicates the effectiveness of your subject line and the relevance of your content. 2. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. This measures the engagement level of your audience. 3. Conversion Rate: The percentage of recipients who take the desired action after clicking a link, such as making a purchase or filling out a form. 4. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. High bounce rates can affect your sender reputation. 5. Unsubscribe Rate: The percentage of subscribers who opt out of your email list. Monitoring this helps you understand if your content is meeting your audience’s expectations.