How Often Should Tesla Send Emails About New Models?
Frequency is a critical factor in email marketing. Tesla should balance between keeping their audience informed and not overwhelming them. A good strategy would be to:
Send an initial announcement email. Follow up with a series of emails leading up to the release date, including behind-the-scenes content and customer testimonials. Send reminder emails a few days before the release. Send a final email on the release day with a call-to-action to visit the Tesla website or showroom.