High delivery speed is crucial for several reasons:
Time-Sensitive Content: For time-sensitive promotions or updates, a delay in email delivery could mean that recipients miss out on the opportunity or information. User Engagement: Faster delivery means that emails reach recipients when they are more likely to be checking their inbox, increasing the chances of higher open rates and engagement. Deliverability: High delivery speed can be an indicator of a healthy email infrastructure, which can positively impact your sender reputation and overall deliverability.