Company X implemented a multi-faceted email marketing strategy that included the following key elements:
Segmentation: They segmented their email list based on customer behavior, purchase history, and demographics to send more personalized and relevant content. Personalization: They used dynamic content to personalize emails with the recipient's name, product recommendations, and special offers. Automation: They set up automated email workflows for welcome emails, abandoned cart reminders, and post-purchase follow-ups. A/B Testing: They conducted A/B tests to optimize email subject lines, content, and call-to-action buttons. Analytics: They regularly monitored email performance metrics to make data-driven decisions and improvements.