lack of updates

How Often Should You Update Your Email Marketing Strategy?

The frequency of updates can depend on various factors, including your industry, audience, and goals. However, a general guideline is to:
1. Audit Quarterly: Conduct a comprehensive audit of your email marketing strategy at least once every quarter. This should include reviewing metrics, content, and compliance.
2. Monthly Reviews: Perform monthly reviews to tweak and optimize ongoing campaigns based on performance data.
3. Stay Informed: Keep abreast of industry trends, ESP updates, and regulatory changes to ensure that your strategy remains current.

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