1. Engagement: Fresh content keeps your audience interested and engaged. Without updates, your emails can become stale, leading to decreased open rates and higher unsubscribe rates.
2. Deliverability: Email service providers (ESPs) constantly update their algorithms to filter out spam. Regularly updating your email strategy can help improve your deliverability rates.
3. Compliance: Regulations like the GDPR and CAN-SPAM Act are continually evolving. Staying updated ensures that you remain compliant and avoid hefty fines.