How Should Senior Management Handle Data Privacy and Compliance?
Data privacy and compliance are critical aspects of email marketing that senior management must prioritize. They should ensure that the company's email marketing practices adhere to relevant regulations such as the GDPR and CAN-SPAM Act. This involves maintaining a clean and accurate subscriber list, obtaining explicit consent from recipients, and providing easy options for unsubscribing. By prioritizing compliance, senior leaders can protect the company's reputation and avoid costly penalties.