To avoid underestimating email marketing costs, consider the following steps:
Detailed Budgeting: Create a comprehensive budget that includes all potential expenses, both obvious and hidden. Expert Consultation: Consult with experienced email marketers to understand all facets of cost. Regular Review: Periodically review your budget and actual expenses to make adjustments as needed. Invest in Training: Equip your team with the necessary skills and knowledge to handle various aspects of email marketing efficiently.